We hate to think. We hate to work for what we want. We hate anything that gets us off our lazy asses. And we all are hardwired to want things, now!
And this is more apparent now than anytime before. According to The Guardian, the desire for in depth analysis is being continuously diminished and this has led to a generation of internet consumers who live in a world of “instant gratification and quick fixes” which leads to a “loss of patience and a lack of deep thinking”. Our hedonistic tendencies dictate that pleasure remains the driving force that compels us to gratify our needs, wants, and urges.
And one alluring consequence of this is a fairly recent trend, which we here at DoubleThink couldn’t help but be amused by. Sample these:
This Akshay Kumar Song About ‘Susu’ Is The Craziest Thing You’ll See On The Internet Today!
Do Indians Want To Have Sex With Desis Or Videsis? Interesting Answers Ahead
20 Epic Responses To ‘I Love you’ That Will Make You Laugh Your Lungs Out
10 Reasons Why Your Best Friend’s Wedding Is The Most Special Event Ever
These articles could well serve as the foundation course for “How To Market Crap Extremely Well 101”. How these articles capitalize on the attention deficit and perverted tendencies of the readers by offering senseless masala that does not add any real value but gives instant gratification can be a lesson for any budding marketer. And we all love senseless masala, don’t we?
So as an “ode” to this trend, we list a few tricks and a few reasons why we think views on these articles just keep on comin’ :
► Because we like the easy way out
I mean, why watch an intellectual cinematic experience when you can just watch Dabangg instead?
Why read the book when you can watch the movie, or the TV Show, or just read the summary?
We are lazy, and reading is too much of an effort. How does it matter that reading helps in improving your language, conveying thoughts better or the fact that ideas can quite literally start or stop a war. What matters is how did Salman Khan do a double-flip on a super fast bullet train as he juggled live grenades with one hand and raised his collar with the other.
► Because we are perverts
My eyes lit up as I read the title- “10 Reasons Why Size Matters.”
I’m a girl, and I care a lot about any and every size known to me – Shoe Size, Dress Size, Ring Size, ad infinitum.
I’m a man, and the article is about size. I expect high definition photos of breasts. (I’m looking at you TOI.)
I’m a guy, and who are we kidding here, in our darkest hours we’ve all searched the internet for the acceptable penis size.
► Because we have a short attention sp… oh look, a fly!
When social networks that limit you to 140 character updates are doing great, you know the end is near.
I can’t even introduce myself in 140 characters, and here you are, trying to make me write what I feel about my mouth watering, perfectly grilled sandwich in 140 characters.
I had essay writing exams for this, and I can’t go through that shit again.
► Because we love it when everything is served to us on a silver platter
I don’t want to make the effort of scrounging through a mountain of links Google shoves in my face. Wouldn’t it be much better if it is all there in a single list? The headline catches my eye; it promises a story that’s finite, and as long as my fast-food information diet is necessarily limited in content and is unlikely to contain the nutritional value of the more in-depth analysis of traditional articles that rely on paragraphs, my purpose is served.
► Because I need some stranger to tell me things about myself cause I can’t figure them out on my own
We hate thinking, remember?
We all have tried to find the perfect answers to those HR questions for our first interview, haven’t we?
Why put strain on this work of art resting on my shoulders. I’ll just read it of the internet and be done with it.
Also, I need the internet to justify my fantastic decision of dropping out of college to be successful. Hey, Steve did it, right? And see where Apple is now. I always knew I was the next Steve Jobs. It is my destiny, bitches. Gah! What do these lowly humans know.
► Throw in a couple of funny GIFs from a commercial box office movie and we’re game
No literally, I have no imaginative thinking. I need a pictorial description of what I just read (and sometimes to laugh at the jokes I don’t get.)
*insert a lame GIF*
► Find a YouTube video that has been trending, and title it like “This Awesome Rap Is Dedicated To All The Chutiyas Who Did Not Want To Become Engineers/Doctors”
Just re-share a lame trending video, write a few random lines summarizing it and Voila! Hit post.
Really, I do need one more shitty website so that I can waste my time on a senseless video on YouTube, which god-forbid I might have missed out on if it weren’t for this site. I really don’t have anything worthwhile to do with my life. True story.
► Exploit emotions and social issues you don’t give a damn about
#Reading this letter from a boy to his mother will bring tears to your eyes
Hey! There’s no dearth of flaws and emotional fools in our society. Let’s pretend to care about them and exploit them to make some moolah, while not giving a shit about constructively working towards alleviating the issues. Exhibit A : Kill The Poor – SHOCKING Social Experiment.
► Exaggerate that shit bro!
Exaggerate to the extent of a hyperbole.
I still remember that day I laughed my lungs out to a video on YT. Still trying to find where that sneaky left lung went. Ping me if you find it strolling somewhere. Oh, fond memories!
► Sprinkle a few attention grabbing keywords such as sex, crazy, shocking and unbelievable throughout. CAPS for a larger effect.
And there you have your fair share of creeps raking up your hits counter. Tried and Tested.
(with inputs from Tushant Juneja)